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Investing in the Theatre. Part 4. Why else besides dough?


Rule One. Don't invest unless you can afford to lose all your investment.

Rule Two. Don't invest if you prefer talking to your broker to going back stage to meet the cast and creative team and any random celebrities who might drop by.

Rule Three. Don't invest if you don't like bragging to your friends or your mother about your show.

You may even be able to offer them access to the best seats - the Producer's house seats, which are not available to the public. (Of course, if your show is another Hamilton, Hello Dolly, Dear Evan Hansen where each house seat is being sold for $1500 or so, forget offering them house seats and tell them about your profits instead.)

Rule Four. Expect to be rewarded in swag - maybe albums, maybe posters and other stuff from the show, and yes, The Opening Night Party. Maybe there will be the thrill of a Pulitzer Prize, Tony nominations and yes, Tony Awards.

Rule Five. Expect Joy, and the feeling that without you, there is no show.

Rule Five is the real reason people invest in theatre. JOY. This is an investment that engages your heart. Is it for You?


Interested in learning more about Investing in Theatre? Read all 4 Parts of Investing in Theatre by Annette Niemtzow.

Annette Niemtzow is an experienced and long-time theatre producer with multiple credits on Broadway and in the West End. Her latest Broadway credits were Leap of Faith, the Alan Menken-Glenn Slater musical, directed by Chris Ashley and choreographed by Sergio Trujillo, starring Raul Esparza (Tony nomination, Best Musical); and Frost/Nixon, by Peter Morgan and directed by Michael Grandage (3 Tony nominations, including Best Play. Best Performance by a Leading Actor in a Play--Frank Langella). For more information about Annette and her shows, or to contact her, visit

This document is the confidential property of White Dog Productions, LLC. The information contained in it is for informational purposes only and is not legal advice or a substitute for legal counsel. Parties seeking investment in theatrical productions should not act upon this information without seeking professional counsel.

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